Ad Tips For Clicker & Incremental Games
Advertisement requirements
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Clicker, idle, and incremental games are all about numbers going up, automation, and long playing sessions. According to our top games data, clicker games have an average play time of 15 minutes and a Day 1 retention of 6.6%. They perform really well on CrazyGames, bringing in steady revenue through a mix of menu banners and rewarded ads.
On average, top clicker games get 5.5 ad impressions per play, with about half coming from rewarded ads and the other half from midgame ads.
1. Banner Ads
Restrictions
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Clicker games usually have a lot of menus, like upgrade trees, shop pages, and stat panels. Since players spend a lot of time on these screens planning their next moves, they are the perfect place to put banner ads.
2. Rewarded Ads
Restrictions
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Idle and clicker games are all about progression. Rewarded ads that boost currency or speed up time convert really well. Focus on these two placements:
Welcome Back Multipliers
When players return after being away, show their offline earnings and offer to double or triple them for watching an ad. Players hate leaving progress on the table, so this is one of the highest-converting placements in idle games.
Auto-Clicker Boost
Offer a temporary auto-clicker or tap multiplier (e.g., 2x click damage for 10 minutes) for watching an ad.
3. Midgame Ads
Restrictions
Check the Advertisement requirements for an up-to-date list of CrazyGames requirements.
Since clicker games don't usually have natural level breaks or death screens, you need to find natural pauses in the game loop, like opening a shop, reaching a milestone, or returning from an upgrade screen. Request midgame ads at these moments. The SDK handles ad pacing automatically. Never trigger an ad out of nowhere while a player is actively tapping the screen. Show a clear 3-to-5 second warning in the UI (e.g., "Ad starting in 3...") so they can stop clicking. This prevents accidental clicks and keeps players happy.
Learnings from other genres
Why not try something a bit different? Here are some "left-field" ideas inspired by other game genres. While these aren't proven practices for this genre yet, they might be just what your game needs to stand out:
- RPG - Mystery Progression Chests: Give players the chance to watch a rewarded ad to open randomized chests containing powerful, temporary speed boosts or rare upgrade resources.
- Puzzle - Milestone Jumps: If your game has a prestige system or a section where progress slows down, try offering a rewarded ad to instantly finish the last leg of a milestone or jump ahead a few stages.
- Hypercasual - Rental Boosters: Let players watch an ad to rent a super-powerful automation upgrade or damage multiplier for a short duration (like 5 minutes). It gives them a taste of high-level progression and keeps them hooked.