Ad Tips For Word Games

Advertisement requirements

Check our Advertisement requirements page for any restrictions.

Word games (like crosswords, anagrams, or word searches) have a unique monetization style. While average word games perform moderately, word games in the top 100 are among the top earners on the platform.

This is because the best-performing word games have excellent retention. According to our top games data, word games average 14 minutes of play time and a Day 1 retention of 7.6% (13% above the platform average).

Top-performing word games average 7.9 total impressions per play, with about 2.8 rewarded impressions and 4.8 midgame ads.

Restrictions

Check the Advertisement requirements for an up-to-date list of CrazyGames requirements.

Use banners on menus and between puzzles rather than during active gameplay.

Tip

Banners are a great way to earn steady revenue. Level-complete screens, main menus, and daily-challenge hubs are perfect placements.

2. Rewarded Ads

Word puzzle players often get stuck or experience mental fatigue. Rewarded ads that offer a helping hand have high conversion rates.

Letter & Word Highlights

If a player is stuck on a crossword or word-connect puzzle, let them watch a rewarded ad to reveal a letter or highlight a word.

Button design: Use a lightbulb or search icon next to a small video camera icon so it's easy to spot and understand.

Daily Challenge Keys

If a player misses a past daily challenge or wants to play an extra one, offer an ad to unlock it. Players love keeping their daily streaks alive and are usually happy to watch a short ad to save progress.

Multipliers on Bonus Words

If players find extra bonus words that aren't part of the main puzzle, offer an ad to double the bonus currency they receive.

3. Optimizing for Retention

Monetizing word games depends heavily on keeping players in your game. Word games have some of the highest conversion rates (players staying for at least 1 minute) at 71%.

If your conversion rate is lower, it's usually better to focus on optimizing the game experience before adding more ads. Try:

Fast Loading: Make sure your dictionary files and assets load quickly.
Friendly Onboarding: Keep the first few levels simple so players feel a sense of success right away.

4. Midgame Ads

Restrictions

Check the Advertisement requirements for an up-to-date list of CrazyGames requirements.

Natural Breaks: Only request ads between puzzles. Never interrupt a player while they are typing or dragging letters.

Learnings from other genres

Why not try something a bit different? Here are some "left-field" ideas inspired by other game genres. While these aren't proven practices for this genre yet, they might be just what your game needs to stand out:

Idle & Clicker - Daily Return Multipliers: Word game players are highly loyal. Try offering a passive daily bonus when they return, with a rewarded ad option to double or triple it.
RPG - Word Gardens & Pet Upgrades: You could add a simple meta-game (like building a word-garden or upgrading a cute pet) using points earned from word puzzles, where ads can be used to speed up growth.
Action & Driving - Time Attack Extensions: For timed word modes, let players watch a rewarded ad to extend the timer by 15 seconds or freeze it temporarily to survive a close round.