Ad Tips For Driving Games
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Driving games (like racing, drifting, or stunt simulators) can sometimes be tricky to monetize. According to our top games data, driving games average 8.7 minutes of play time and a Day 1 retention of 5.7%.
This is usually because players want continuous, high-speed action, and traditional midgame ads can break that flow and cause players to leave. Top games average 7 ad impressions per play, but they often over-rely on forced midgame ads and miss out on engaging players with rewarded ads.
To earn more while keeping players in the game, it's best to shift focus toward optional rewarded ads and smart menu placements.
1. Midgame Ads
Restrictions
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Forced midgame ads can be disruptive in a driving game if they interrupt the action. The best monetizing games focus on player experience, not ad volume. Request ads at natural breaks; the SDK handles ad pacing automatically. For some driving games, skipping forced midgame ads entirely and relying on rewarded ads may be the better fit.
Placement Tips:
- No in-race ads: Never show an ad while a race is active.
- Between races: Request ads on post-race summary screens, after the player has had a moment to see their results.
2. Rewarded Ads
Since you'll want to keep forced ads to a minimum, rewarded ads are a great way to monetize. Try linking them to car upgrades and progression.
Post-Race Multipliers
Offer players the option to watch an ad to double or triple the coins or XP they earned from a race. Upgrading engines, tires, or nitro is expensive, so players are usually happy to watch a short ad to speed up the grind.
Fuel or Energy Refills
If your game uses a fuel or energy mechanic (e.g., each race costs 1 fuel unit), let players watch an ad to instantly refill their tank and keep racing without interruptions.
Visual Customization
Let players unlock special spoiler wings, decals, or tire smoke colors by watching an ad.
Test drives
Let players test drive a locked, premium hypercar for a single race in exchange for watching an ad. It's a great way to tease your late-game content!
3. Garage & Customization Banners
Restrictions
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Players can spend a lot of time in the Garage customizing and tuning their cars, making it the perfect spot for banner ads. Since players are reading stats and customizing colors, this screen gets a lot of view time, bringing in steady passive revenue without interrupting the action.
Learnings from other genres
Why not try something a bit different? Here are some "left-field" ideas inspired by other game genres. While these aren't proven practices for this genre yet, they might be just what your game needs to stand out:
- Idle & Clicker - Passive Garage Income: Let players' inactive cars generate passive offline income (like a racing team). They can watch a rewarded ad to double this idle income upon returning.
- Puzzle - Skip Difficult Challenges: If a particular drift challenge, time trial, or stunt level is blocking progress, try offering a rewarded ad to skip it to prevent players from closing the game.
- Hypercasual - Crash Revives: In long stunt runs or high-score modes, offer a quick revive or respawn option (capped at once per session to comply with frequency requirements) with a temporary shield and speed boost in exchange for watching an ad.